Stop wrestling with HubSpot. Start winning with optimized marketing operations and RevOps processes.

Trusted by industry leaders

Marketing operations and RevOps services

Built-for-you processes and systems for campaign success and revenue growth.

Foundations

You've implemented HubSpot, but aren't realizing the full potential of it yet.

Marketing operations audit
HubSpot lead scoring strategy and set up
Workflow development and automation
HubSpot lead engagement dashboard
Ongoing RevOps strategy and process consulting
Book a strategy call

Growth

You have your HubSpot foundation built and are ready to develop the process for scalable growth.

Everything in Foundations plus

Marketing-Sales alignment process development
Sales and marketing platform integrations
Sales enablement and outreach templates
Automated lifecycle marketing workflows
Book a strategy call

Accelerator

You’re ready to achieve full marketing and sales alignment.

Everything in Growth plus

Marketing operations & automation management
Coordination of lead-to-sales processes
Creation of additional marketing ops workflows
Marketing attribution reporting
Book a strategy call

Get efficient processes built by a HubSpot Solutions Partner

Aimtal specializes in building efficient systems that lay the foundation for growth. We’ve built processes for smaller marketing teams that are ready to scale and for some of the largest tech companies in the world.

Book strategy call

Transform your CRM from a database to a strategic center

Aimtal will integrate all your marketing and sales channels with HubSpot to tell the full story of how marketing influences sales and revenue.

Help me integrate

Aimtal is a smart, creative, strategic team you can depend on. After working closely with Aimtal for more than three years, I came to see them as a seamless extension of our team.

Guillaume Seynhaeve
VP of Marketing and Alliances

Find out how 3CLogic supercharged RevOps & HubSpot lifecycle marketing.

Doubled average customer revenue
Doubled average  deal size
Marketing-influenced pipeline
Growth of email marketing audiences
Read about 3CLogic’s success

Show the value of marketing and sales with Aimtal's marketing & RevOps services

The benefits of all service packages include:

Establish a “smarketing” alignment process

Stop asking who does what. Get scalable, easy-to-follow processes for growth and collaboration.

Demonstrate ROI

No more justifying your job. Just data-backed evidence.

Boost technology adoption

Take your team out of spreadsheets and into the marketing ops platform you purchased.

Identify sales-ready leads

Send top leads to sales quickly, so you can close deals faster.

Automate your lifecycle marketing

Quickly evaluate leads and focus on those most likely to convert into customers.

FAQ

What is RevOps and how will I benefit from it?

Revenue Operations (RevOps) is the strategic alignment of marketing, sales, and customer success teams to drive revenue growth. By breaking down silos, RevOps creates a unified process where data, technology, and strategy work seamlessly together to optimize every stage of the customer journey—from lead generation to customer retention. Benefits include improved marketing and sales alignment and the ability to track and demonstrate marketing ROI.

What is lead scoring and do we have to have this in order to set up automation?

Lead scoring is the process of determining which leads are qualified or unqualified so that the sales team has context for each lead and they can take the appropriate follow-up action. Point values are assigned to different actions that a lead would take that helps inform what stage or lifecycle they are in and eventually, when they should be handed off to sales. Lead scoring is a necessary part of the automation process, however you can start small and work up to a more complex scoring model.

Why should I work with a RevOps agency? Can’t my internal team do this work?

Partnering with a RevOps marketing agency accelerates your RevOps implementation and ensures it’s done right. Agencies bring expertise, advanced tools, and an outsider’s perspective, helping you avoid common pitfalls and quickly realize the benefits. They can also continuously refine your processes, keeping you ahead of the curve in a rapidly changing market.

For a CMO or marketing leader, this means less time spent on operational headaches and more focus on strategic growth, with the confidence that your internal team is supported by a RevOps partner dedicated to driving your success.

Do we need to know exactly what to include in our lead scoring model right away?

No, Aimtal will work with you to identify what to include with recommendations based on past experience as well as the activities and goals you have in mind. Over time we will refine and improve the lead scoring model as we learn from it.

Why should I implement marketing automation?

Marketing automation integrates marketing activities with sales in a way that any manual process simply can’t. The amount of details that can be included in a lead scoring model would take hours to do manually. By setting up marketing automation for your organization, you will be able to better align with your sales teams, give them a better understanding and appreciation for marketing, help you better track ROI for your campaigns, and identify sales-ready leads much faster and easier and ensure they keep moving along the funnel to become customers.

How involved does our sales team need to be in this process?

Ultimately, the purpose of marketing automation, especially lead scoring and lead-to-sales hand-off, is to fuel the sales pipeline and set up the sales team for success. To that end, Aimtal recommends keeping the sales team very close to the process, hearing from them from the beginning on their current processes, and regularly getting their feedback, insights, and perspective along their way as we develop the marketing automation processes. The more we can work with sales from the beginning, the more we can create a system that supports their activities and goals.

Start building optimized marketing and sales processes that deliver ROI

Book a strategy call to discover how refining your HubSpot operations will lead to measurable growth.