Your customers are asking AI for solutions.
Ensure your brand is the answer they find.
To maintain market leadership, your marketing strategy must move beyond traditional keyword targeting and adapt to Answer Engine Optimization (AEO).
Position your brand as the answer for both humans and LLMs with Answer Engine Optimization (AEO)
The rules of search have changed. The "learning" phase has moved from your website into the AI chat.
If your infrastructure isn't optimized for Answer Engine Optimization (AEO), you aren't just losing clicks—you're losing pre-qualified leads who are ready to buy. We bridge the gap between being a "keyword" and being the cited authority.
Aimtal provides a consultative, data-driven approach to ensure your brand is the anchor of every relevant AI conversation.
"Working with Aimtal feels like having a partner who is always three steps ahead of the industry. They provide the structure and knowledge that allows us to lead the market rather than react to it."
AEO tactics that make your company visible in conversational AI
We don’t just optimize your website or content for robots; we engineer your brand to be the authoritative source that AI platforms like Gemini, ChatGPT, Claude, and Perplexity trust, summarize, and cite.
Aimtal audits your website’s technical infrastructure and content strategy where and how LLMs currently cite your brand.
Services and deliverables include:
- Full website and content performance analysis
- Sitemap and URL hierarchy analysis
- Analysis of SEO hygiene
- Robot.txt audit for compliance
AI models don't just crawl, they learn. Aimtal updates your website to be machine-readable while maintaining strong, user experiences for humans.
Services and deliverables include:
- Create and add Schema markup to your website
- Deploy structured data improvements
- Restructure and improve URL hierarchy and backlinking strategy
- Implement semantic and structured data updates to website pages and blog articles
LLMs learn about your brand from the entire internet. Aimtal develops AEO & content marketing strategies across digital channels like LinkedIn, YouTube, and beyond.
Services and deliverables include:
- AEO & SEO strategy development with Hub + Spoke approach
- Creation of content marketing plan based on AI prompts and answer-first results
- Thought leadership programs
- Website and content updates for AI comprehension
Aimtal tracks and provides data-backed insights into how often your brand appears in AI Overviews and the quality of that traffic.
Services and deliverables include:
- Benchmarking and analysis of current AEO performance
- Custom AEO & website performance dashboard
- Custom monthly reporting to pinpoint share of voice and lead opportunities
The last marketing agency you’ll ever need to hire.
Aimtal is a digital marketing agency with extensive experience in helping clients in highly technical markets grow into industry-leading brands.
Aimtal operates as an extension of your team to help you build and scale the capabilities of your marketing, sales, and overall business. We develop processes and systems for marketing and sales teams then launch and run your first campaigns and programs.
We know we’ve been successful when we’ve built a full-funnel marketing and sales system and you feel ready to bring your marketing in-house.
Learn more about AEO and the future of search
Tune into our channel to explore how AI is reshaping search, with insights on AEO, learning models, and modern content strategy.
"Working with Aimtal feels like having a partner who is always three steps ahead of the industry. They provide the structure and knowledge that allows us to lead the market rather than react to it."
Frequently
Asked
Questions
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of optimizing your online presence to be cited and synthesized by Large Language Models (LLMs) and "answer engines" like Google AI, ChatGPT, and Gemini. While traditional search engines provide a list of links, answer engines provide direct answers, often synthesizing information from multiple sources. AEO involves ensuring your brand’s content is structured and written in a way that these AI models can easily ingest, understand, and use to formulate answers for users.
What is the difference between Answer Engine Optimization (AEO) and Search Engine Optimization (SEO)?
Traditional SEO focuses on ranking for keywords in a list of links. AEO is an expansion of that strategy, focused on providing the direct answer that AI engines (like ChatGPT or Google Gemini) synthesize for users. AEO ensures your brand is the cited source behind the AI’s response.
How does Answer Engine Optimization work?
AEO works by catering to the specific ways LLMs gather and process information:
(1) Synthesizing Consensus
The models scan the search results to find "consensus" across the web. They look for consistent answers and plain text mentions of your brand across various platforms (like videos, podcasts, and articles) to verify accuracy.
(2) Reading Technical Structure
LLMs rely heavily on technical signals like Schema markup to understand the meaning and structure of your content (e.g., identifying a specific text block as a "question" and another as the "answer").
(3) Assessing Authority
The models evaluate "E-E-A-T" (Experience, Expertise, Authority, and Trust) to decide if a source is credible enough to be cited.
Are Answer Engine Optimization and Generative Engine Optimization the same?
They are closely related but focus on different nuances of the modern search experience. AEO focuses on the strategy of being the "answer" to specific, high-intent user questions. GEO (Generative Engine Optimization) is often used to describe the broader technical process of optimizing content specifically for Large Language Models (LLMs) to ensure they can parse and "understand" your data.
How do you measure success of a website if search traffic and clicks are declining due to AI chats?
We shift the metric of success from "raw clicks" to "quality of conversation" and "conversion rate". We use AI Visibility Performance Reporting to track your brand’s citation share and the revenue impact of LLM-referred visitors.
Go beyond the click and lead the conversation with AEO upgrades
The first step is to get the conversation started with a member of the Aimtal team. Book a free consultation call now.
