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Aimtal Blog

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How to connect with your customers through brand messaging, values, and emotion
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Editors’ Picks

Content marketing in 2025: AI, SEO, and the rise of video
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To automate or not to automate: How to combine modern marketing technology with the human touch
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B2B marketing attribution: Unveiling the truth about the buyer journey
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Demand Generation
Cracking the code: Understanding marketing attribution models for improved ROI
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Marketing Strategy
Keys to crafting an effective audience persona: make your marketing pop
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Content Marketing
How to develop, execute, and measure a successful newsletter content strategy
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Content Marketing
Tricks pro digital marketers use to extend their content lifespan
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Branding + Design
Social-first design: Unleash the potential of engaging content for digital success
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Brand Marketing
A step-by-step guide to building the brand voice, personality, and tone for your company
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Company
Aimtal team spotlight — Sarah Gilbert
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Marketing Strategy
Need to grow your business? Why you shouldn't cut your marketing budget
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Content Marketing
How content marketers can tap into the new AI wave
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Brand Marketing
Why B2B brands should prioritize social responsibility efforts in 2023
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Video
Benefits of video marketing in 2023 and how to develop engaging marketing videos
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Brand Marketing
Best practices for a rebrand, plus an inside scoop on Aimtal's new visual identity
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