Aimtal team spotlight — Nick Joseph

Get to know Nick, our analytically talented Demand Generation Manager! When Nick isn’t optimizing ads and reading up on the latest growth marketing trends, you can find him at a cooking class or staying busy with sports. Learn more about this Miami-based ads expert.

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Where were you born, and where do you live now?

I was born in Miami, Florida and still live here. 

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What are your favorite ways to spend your free time outside of work?

I love cooking, watching and playing sports like soccer or football, producing music, or playing video games with friends - we’re about the top 10% of FIFA players worldwide. I'm a competitive person and love to analyze and improve things so all of my hobbies generally involve that in some type of way.

Which one of Aimtal’s core values do you resonate with most?

Find a solution

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What are you currently binge-watching?

HBO’s The Wire 

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Name one marketing mistake many brands make but can easily be avoided.

They don’t study their competitors or market enough to understand the benchmarks or what customers are looking for, they put themselves first.

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How would you describe yourself in 3 words?

Analytical, creative, extroverted 

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You are hosting a dinner party and get to invite 3 famous people (from any time period), who do you choose?

Tom Brady, Steve Jobs, Sir Alex Ferguson

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What are your goals for this year?

Learning about machine learning and how it can be used in marketing.

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If you had to pick one artist/song to narrate your life from this point on, what would it be?

Kaytranada - he has happy upbeat music. 

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What is one thing you believe every marketer should know?

How to use Google Sheets

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How do you take your coffee?

I drink a cappuccino.

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What did you want to be when you grew up?

A diplomat

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What is your favorite part about working for Aimtal?

Working with people that genuinely enjoy the work we do. 

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What’s your favorite place that you’ve traveled to? Which destinations are at the top of your travel list? 

Amsterdam, the architecture, music, culture, etc. were very fitting for me. 

My dream vacation at the moment is Bora Bora, or a remote island in the Pacific ocean.

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Name a quote that you live by

"It's not all about talent. It's about dependability, consistency, and being able to improve." - Bill Belichick

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What advice would you give to someone just starting out in their marketing career? 

The best marketers are curious people. Don’t stop searching, reading, and testing. Being wrong can be a good thing in this career, it’s called an optimization.