About The Role
Aimtal is looking for an experienced Digital Marketing Campaign Manager to join our team. If you have a passion for creating and leading digital advertising and lead generation campaigns, then keep reading!
We’re looking for someone who can jump in with both feet and blow our socks off with their marketing and advertising skills, creativity, analytical mindset, and resourcefulness. You will work closely with our Demand Generation Manager and account managers on our client projects to create, execute, and analyze lead generation and advertising campaigns for a variety of channels including LinkedIn, Twitter, Facebook, Google, and YouTube.
The ideal candidate has a passion for digital marketing and can leverage the latest technologies and marketing strategies to attract, engage and convert prospects into qualified opportunities in order to support the growth of our clients’ businesses.
Your main responsibilities will include:
- Plan, execute, optimize and monitor multi-channel, integrated lead generation campaigns by leveraging HubSpot, Salesforce, and Google Analytics
- Create, manage, and optimize PPC campaigns, specifically for LinkedIn, Google Text and Google Display, for multiple clients
- Create and manage marketing emails, email workflows, and reports in Hubspot.
- Create campaign goals, objectives, and briefs to support execution & implementation of digital advertising and lead generation campaigns that include nurture strategy and retargeting.
- Research keyword and audience targeting opportunities
- Measure and report performance of all advertising campaigns, and assess against client goals
- Make informed recommendations on digital advertising strategies
- Plan, execute, and measure experiments and conversion tests
- Monitor budget and adjust bids to gain better return on investment
- Optimize and manage ads, web analytics, CRM lead quality, and marketing attribution and implementation
- Collaborate with internal teams to create landing pages and optimize user experience for conversion
- Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch-points
- Inform and assist in the development of digital strategies for Aimtal’s clients that result in high engagement and performance
- Ability to assist with other marketing tasks, such as engagement monitoring and/or image creation, if needed
- Perform and execute various marketing administrative tasks
- Provide excellent client services and support
- Write and edit copy for ads, emails, and landing pages
How To Apply:
Step 1: Send an email to [email protected] with your resumé attached as a PDF and the following information in Step 2.
Step 2: Introduce yourself as a teammate. Tell us who you are as a person and as a marketer. We believe in bringing our full selves to our work. Please bring your full self to your application, whatever that means to you.
The quality of your application isn’t directly related to the length. Please limit your email to 1,500 words.
Thanks for your interest in joining the Aimtal team. We’re excited to hear from you!
About You:
You may be a good fit for this role if…
- You have at least 3 years of social media and digital advertising experience, preferably in the business-to-business (B2B) sector, tech industry, and/or a related field.
- You have experience working in an agency environment.
- You can identify and understand big picture ideas as well as the granular details (your friends say you’re always the one to find a typo).
- You’re tech-savvy and like to stay in-the-know with the latest digital trends and technology.
- You have experience using HubSpot, Google Analytics, Google Ads, YouTube ads, LinkedIn Campaign ads, Twitter ads, and Facebook ads.
- Experience in setting up, using, and optimizing Google Analytics, Google Tag Manager, Google Search Console, HubSpot, and social media tracking codes for advertising and websites.
- You can effectively self-manage your tasks and deadlines and prefer to work remotely.
- You demonstrate the following qualities and skills:
- Leadership and an ability to inspire others
- A collaborative spirit and focus on community
- Intellectual curiosity and analytical strength
- Creativity to generate new solutions to existing challenges
- Growth in both professional and personal endeavors
- A love for learning new skills and trying new things
About Aimtal
Aimtal is a digital and content marketing agency. We’re a remote-first company that provides services and solutions to companies primarily in the tech industry.
We’re rapidly growing our team of brilliant marketing consultants, account managers, graphic designers, and content creators who are committed to delivering delightful digital and content experiences to our clients and their audiences. We uphold and embody our core values: communicate clearly, work collaboratively, understand the customer, keep an open mind, take the initiative, and be exceptional.
We believe in and practice empathetic marketing. This means that every marketing campaign, blog post, social media post, ad, or email is crafted with one thing in mind — our client’s ideal audience. We create valuable marketing strategies and content that engage and transform our clients’ ideal audiences into loyal customers.
Overall, our team works collaboratively to go above and beyond for each other and our clients.
We’re building a team of the future—one that always prioritizes people. With these values and ideals as our guiding lights, we’re building remarkable brands and a new way of marketing.