Aimtal team spotlight — Sarah Ribeiro

Get to know Sarah, Integrated Marketing Strategist! Hailing from NYC, you can catch Sarah tearing up dancefloors and plotting her next coffee order. At Aimtal, Sarah helps develop and execute client strategies, campaigns, copy — you name it! 

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Learn more about her in this spotlight interview:

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Where were you born, and where do you live now?

I was born in Hartford, CT where I lived until I was 18. I went to school in Boston, MA and lived there for 11 years before moving to Brooklyn, NY two years ago.

What are your favorite ways to spend your free time outside of work?

I danced from age 3 to 27, and now I try to find ways to incorporate dance into my free time. So if I’m not taking a class in the studio, I’m hitting the dance floor at the nearest nightclub. Give me some classic disco or funk music for the perfect night out.

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Which one of Aimtal’s core values do you resonate with most?

Aimtal’s newest core value: Collaborate With Intention. I function best working on a team, and it’s important to me to find ways to work with people across different working styles, personalities, and cultures. It helps bring truth to the phrase “team work makes the dream work”, which may be cliché but is one of my favorites.

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What are you currently binge-watching?

Taskmaster, a British game show which pits 5 comics against each other to perform ridiculous tasks like eating as much watermelon as possible in one minute or blowing out a candle from as far away as possible. Nearly all the episodes are available for free on their official YouTube channel and I try to watch one a night.

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Name one marketing mistake many brands make but can easily be avoided.

One of my biggest marketing pet peeves is when a brand puts a link in an Instagram post caption. The app has been live for more than 10 years now and links have never worked in captions. Brands should know better and set up a Linktree to make their posts clickable.

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How would you describe yourself in 3 words?

Passionate, open, silly.

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You are hosting a dinner party and get to invite 3 famous people (from any time period), who do you choose?

I’d want to have a dinner party where I can nerd out about my top interests and laugh a lot, so I’d invite Keanu Reeves, Gilda Radner, and Dolly Parton.

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What are your goals for this year?

Each year, instead of a resolution, I set up an intention — this year, it was “joy.” I aim to live every day with joy first and focus on what brings me the most happiness.

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If you had to pick one artist/song to narrate your life from this point on, what would it be?

Let’s make things dramatic — it has to be Céline Dion.

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What is one thing you believe every marketer should know?

Good, effective writing is at the core of every successful marketing campaign or initiative. Know how to write succinctly and well, and your marketing will go far.

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How do you take your coffee?

This is a loaded question — I’m a self-proclaimed coffee snob! The simple answer is iced or cold brew, black. The coffee snob answer is a honey washed light roast from Ethiopia or Colombia in a french press or pour-over with a little bit of brown sugar and cinnamon 🤓☕. But I’ll never say no to a well-made cappuccino.

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What did you want to be when you grew up?

I always wanted my own restaurant or cafe — who knows, it may still happen one day!

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What is your favorite part about working for Aimtal?

The trust. I feel so very supported by the team and they trust in my expertise and accountability which helps me feel comfortable working autonomously and to trust in my own instincts.

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What’s your favorite place that you’ve traveled to? Which destinations are at the top of your travel list? 

It’s a tie for me for favorite place — I love Montreal and New Orleans quite equally. I would love to make it over to where my parents were born in Portugal; that is next on my destination list!

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Name a quote that you live by

“Nice is different than good.”

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What advice would you give to someone just starting out in their marketing career? 

Try everything. Marketing is such a very broad field and you don’t want to get pigeonholed early in your career. You’ll be surprised where your skills shine, from content to product to UX to sales — if you don’t explore it all and learn early, you might miss out on an incredible opportunity to do your best work.