Get to know Brook, a sunny San Diego resident who spends his spare time surfing, browsing book stores, and traveling the globe. At Aimtal, he tackles long-form content for our clients and helps spearhead SEO and content strategy work.

‍

Get to know him more in this spotlight interview:

‍

Where were you born, and where do you live now?

I was born in northern New Hampshire, and currently live in San Diego, CA.

‍

What are your favorite ways to spend your free time outside of work?

I’m an avid reader, so I spend a lot of time outside of work reading and browsing my favorite used book stores. I’m also a big fan of nature and the outdoors, so I do a fair amount of hiking, camping, and surfing when I have the time.

‍

If you could choose to be an animal, which would you choose?

A monkey. Climbing trees and eating fruit for the rest of my life seems like a pretty good deal.

‍

What are you currently binge-watching?

I’m re-binging Avatar: The Last Airbender and It’s Always Sunny in Philadelphia.

‍

Name one marketing mistake many brands make but can easily be avoided.

Failing to hone in on the needs of potential customers. Using your marketing initiatives to inform and help solve problems they might be facing is one of the most powerful marketing tools a brand has.

‍

How would you describe yourself in 3 words?

Active, curious, outgoing.

‍

You are hosting a dinner party and get to invite 3 famous people (from any time period), who do you choose?

Frank Zappa, Diogenes, and Shirley Jackson. Not sure how it would turn out, but it certainly wouldn’t be boring.

‍

What are your goals for this year?

My goals for this year are to spend some time in Rome, learn how to cook more than just pasta, and up my surfing game.

‍

If you had to pick one artist/song to narrate your life from this point on, what would it be?

Not sure about a song, but I’ve been on a Warren Zevon kick lately, and he’s got a song for occasion–good and bad.

‍

What is one thing you believe every marketer should know?

Don’t skimp on content! Good content can make or break a campaign.

‍

How do you take your coffee?

Strong and black.

‍

What did you want to be when you grew up?

An archaeologist, Indiana Jones-style.

‍

What is your favorite part about working for Aimtal?

I’m an avid traveler, so the remote work aspect of Aimtal is one of my favorite things about the job. Also being able to work on a team of smart, talented, and upbeat people is great!

‍

What’s your favorite place that you’ve traveled to? Which destinations are at the top of your travel list?

I went to Kenya and Tanzania a few years ago, which was an incredible experience I’d highly recommend to everyone. Morocco, Cyprus, and Turkey are currently at the top of my list.

‍

Name a quote that you live by.

“In making war with nature, there was risk of loss in winning.“
– John McPhee