Aimtal team spotlight — Valentina Kallenbach

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Originally

Posted on

April 28, 2021

Valentina Kallenbach

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Get to know one of our amazing Graphic Designers, Valentina! Based in Brazil, Valentina loves crafting the perfect design to bring our content to life. While she’s not working remotely, you can find her listening to true crime podcasts, toes in the sand, or exploring her city, Rio de Janeiro.

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Get to know her more in this spotlight interview!

Where were you born, and where do you live now?

I was born and raised in Rio de Janeiro, Brazil. Although I have lived in Hatfield, England for about a year!

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What are your favorite ways to spend your free time outside of work?

I love binge-watching TV shows/movies, traveling and exploring new places, listening to true crime podcasts, watching football, spending time by the beach, & enjoying the best Rio can offer. I also love cooking and discovering cool new spots in town!

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If you could choose to be an animal, which would you choose?

A giraffe. They always look ahead and are prepared for what is to come. Besides, they are gentle and yet imposing.

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What are you currently binge-watching?

The Serpent on Netflix. An amazing show with phenomenal acting.

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Name one marketing mistake many brands make but can easily be avoided:

Understanding the needs of your customers. Many brands think they know what their client wants, but don’t do proper research and end up delivering a product that is not what their audience is expecting/looking for. Research and test first, understand your target audience and how your brand can benefit them.

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How would you describe yourself in 3 words?

Caring, Humorous, Curious

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You are hosting a dinner party and get to invite 3 famous people (dead or alive), who do you choose?

Jesus ’cause we all want to know what happens after we kick the bucket.
Steven Gerrard because I am a Liverpool girl at heart
J.K. Rowling to ask her how she came up with Harry Potter, aka the best saga

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What are your goals for this year?

I am trying to learn more about data science and how to apply that to my work. I am very interested in marketing that is guided by data & conversion and I believe that creating content that is relevant should always be the goal.

I also would like to learn more about UX/UI and would love to master my abilities in Figma!

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If you had to pick one artist/song to narrate your life from this point on, what would it be?

Lizzo!

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What is one thing you believe every marketer should know?

Numbers are your best friend. Success should be measured by metrics and every content strategy should be created based on data.

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How do you take your coffee?

I don’t! 🤣 I don’t drink coffee at all, it’s too bitter for me. I’ll take tea with some milk, though!

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What did you want to be when you grew up?

An Archeologist! I spent most of my childhood dreaming of becoming Indiana Jones and studying dinosaurs.

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What is your favorite part about working for Aimtal?

How everyone is always eager to help. Even though we work remotely, our team is very close and we always want to lift each other up.

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What’s your favorite place that you’ve traveled to? Which destinations are at the top of your travel list?

I absolutely love the UK, especially London. It’s my favorite city in the world. I love the vibe, the weather, and the people. I also love South Africa & Croatia! It’s hard to decide which I like best.

I have quite a long list of places I’d like to visit: