Aimtal Team Spotlight — Christine Skopec

By: Christine Skopec | September 17, 2021

Meet Christine, one of our talented Content Strategists! Based in Minnesota, you can find Christine putting her green thumb to good use in her garden or training for her next marathon. While on the clock, she crafts compelling content for a number of our clients and helps guide their content marketing strategies. Get to know her more in this spotlight interview!


Where were you born, and where do you live now?

I was born in St. Paul, MN, (then moved around a lot) and am now in Woodbury, MN, which is very close to where I started.

What are your favorite ways to spend your free time outside of work?

I really enjoy cooking, especially during the summer when I’m able to use the fruits and veggies I grow in my own garden. I’ve also been a competitive runner for just about my entire life and am always after a new personal best marathon time. And no surprise here, but I love to read, especially fiction. 

If you could choose to be an animal, which would you choose?

Cats have a pretty great life. It must be nice to lounge all day. 

What are you currently binge-watching?

Everyone thinks this is weird, but I don’t like to binge shows! After about 3 episodes of the same series, I’m ready to do something else. But I am a big fan of Never Have I Ever on Netflix. 

Name one marketing mistake many brands make but can easily be avoided.

Wasting time on projects that become irrelevant when priorities change. Taking the time to plan out objectives and strategies prevents this in most cases.

How would you describe yourself in 3 words?

Competitive, analytical, and collaborative.

You are hosting a dinner party and get to invite 3 famous people (from any time period), who do you choose?

To be honest, I’d rather have a dinner party with friends and family! They’re the ones I most enjoy spending my time with. 

What are your goals for this year?

My husband is originally from Belarus, so I’d like to start learning Russian. I want to complete another marathon, which I’m on track to do. And as with every year, I’d really like to get more sleep!

If you had to pick one artist/song to narrate your life from this point on, what would it be?

I’d very much enjoy having my life narrated by Freddy Mercury. 

What is one thing you believe every marketer should know?

Campaigns that perform poorly or blog posts that flop aren’t failures; they’re really great learning experiences that will help you become better. 

How do you take your coffee?

Black, please!

What did you want to be when you grew up?

So many things. I wanted to sing, act, and dance as a child. Later on, I was really interested in becoming a chef. I actually was a professional cook for a while, but eventually found my way to content marketing. 

What is your favorite part about working for Aimtal?

I love how collaborative everyone is. We all understand that being remote means effective communication is essential. It’s also really nice to be able to adjust my schedule when I need a break or have a conflict. 

What’s your favorite place that you’ve traveled to? Which destinations are at the top of your travel list?

I have family who lives in England, and the few times I’ve been have been fantastic. That said, I have a long bucket list of places I’d like to visit, including Japan, Italy, and Greece. 

Name a quote that you live by.

“Do what fills your soul.”